Pearson imprint: 845 books

Brilliant Social Media

How to start, refine and improve your social business media strategy

by Adam Gray
Language: English
Release Date: October 11, 2013

FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED.   Social media is easy when you know how – this practical guide shows you how to get started, then refine and improve your strategy...

Do What You Want

The Book That Shows You How to Create A Career You'll Love

by Nicholas Bate
Language: English
Release Date: August 21, 2012

This book explains the seven steps that can help you manage, control and maintain a career that will help fulfil your goals and ambitions.   Whether you are unemployed and planning your next move, a graduate planning your future or an employee planning your escape, this smart book is...

The Energy Equation

How to be a top performer without burning yourself out

by Daniel Browne
Language: English
Release Date: February 14, 2013

Energy is the fuel that drives you.   The Energy Equation explains how we all have the potential to get 15-19 hours of fully-energised waking hours from our day, and shows us just how to achieve it.   It determines the speed at which you get things done, the results you...

Influence

What it really means and how to make it work for you

by Jenny Nabben
Language: English
Release Date: December 13, 2013

The honest truth about influence: what it is, how it works and how you can do it better. ** ** Your ability to influence can spell the difference between success and failure in business: with it you can get things done, spark change and transform results as you gently persuade, convince...

Breakout Strategies for Emerging Markets

Business and Marketing Tactics for Achieving Growth

by Jagdish N. Sheth, Mona Sinha, Reshma Shah
Language: English
Release Date: June 27, 2016

Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage...

Brilliant PR

Create a PR sensation, whatever your budget, whatever your business

by Cathy Bussey
Language: English
Release Date: July 9, 2012

Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.   Coveringevery aspect...

Cutting Edge Marketing Analytics

Real World Cases and Data Sets for Hands On Learning

by Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
Language: English
Release Date: June 10, 2014

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice...

Operations and Process Management

Principles and Practice for Strategic Impact

by Prof Nigel Slack, Dr Alistair Brandon-Jones
Language: English
Release Date: February 13, 2018

Written by best-selling authors in their field, the fifth edition of Operations and Process Management inspires a critical and applied mastery of the core principles and process which are fundamental to successfully managing business operations.   Approaching the subject from a managerial...

Brilliant Passing Verbal Reasoning Tests

Everything you need to know to practice and pass verbal reasoning tests

by Rob Williams
Language: English
Release Date: January 8, 2015

Prepare. Practice. Perform. Succeed! Are you chasing a job that you really want, but need to take a verbal reasoning test to get it? With the help of this book, you’ll sharpen your skills and quickly become confident in your ability to pass. Written by a psychologist with years...
by Chuck Munson
Language: English
Release Date: July 18, 2013

This reference is a comprehensive collection of original case studies on building sustainability into the supply chain. An ideal resource for graduate-level and executive courses in sustainability, operations management, and supply chain/logistics, The Sustainability in Supply Chain Management Casebook...

And Dignity for All

Unlocking Greatness with Values-Based Leadership

by James Despain, Jane Bodman Converse, Ken Blanchard
Language: English
Release Date: February 4, 2003

And Dignity for All is about leading with values, leading by example, and - in so doing - unleashing the astonishing commitment and innovation that are buried within your organization right now. Discover how Jim Despain and his colleagues used values-based management to transform Caterpillar's Track-Type...
by Stedman Graham, Ken Blanchard
Language: English
Release Date: July 10, 2012

Leadership begins with self-knowledge. Leader, Know Thyself will help you understand who you are and who you can be–so you can bring all your power to bear in leading people through even the toughest challenges. Legendary business leaders and consultants Stedman Graham and Ken Blanchard explain...
by Ken Blanchard, Colleen Barrett
Language: English
Release Date: August 22, 2013

<>Once, there was a remarkable person who led with love. Her company succeeded where its competitors struggled. Its customers were loyal, its employees loved to work there, and it was profitable year after year, for decades. This loving leader began her career as an executive secretary, yet...
by Ken Blanchard, Colleen Barrett, Garry Ridge
Language: English
Release Date: August 22, 2013

<>Once, there was a remarkable person who led with love. Her company succeeded where its competitors struggled. Its customers were loyal, its employees loved to work there, and it was profitable year after year, for decades. This loving leader began her career as an executive secretary, yet...
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