Brand Together

How Co-Creation Generates Innovation and Re-energizes Brands

Business & Finance, Economics, Development & Growth, Management & Leadership, Management
Cover of the book Brand Together by Nicholas Ind, Clare Fuller, Charles Trevail, Kogan Page
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Author: Nicholas Ind, Clare Fuller, Charles Trevail ISBN: 9780749463267
Publisher: Kogan Page Publication: March 3, 2012
Imprint: Kogan Page Language: English
Author: Nicholas Ind, Clare Fuller, Charles Trevail
ISBN: 9780749463267
Publisher: Kogan Page
Publication: March 3, 2012
Imprint: Kogan Page
Language: English

Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation.

Brand Together demonstrates how to truly intertwine innovation with brand strategy, with expert guidance on how to co-create with customers from a brand perspective. Drawing on case studies including Barclays, Mozilla, [yellow tail], Kraft Foods, Virgin Media and Danone, it provides valuable insights for marketing and branding professionals, and for anyone who wants to grow their business and brand.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation.

Brand Together demonstrates how to truly intertwine innovation with brand strategy, with expert guidance on how to co-create with customers from a brand perspective. Drawing on case studies including Barclays, Mozilla, [yellow tail], Kraft Foods, Virgin Media and Danone, it provides valuable insights for marketing and branding professionals, and for anyone who wants to grow their business and brand.

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