Strategic Analysis of Turkish Company Zorlu Energy

Business & Finance, Management & Leadership, Management
Cover of the book Strategic Analysis of Turkish Company Zorlu Energy by Ilhan Yuece, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ilhan Yuece ISBN: 9783656294931
Publisher: GRIN Verlag Publication: October 22, 2012
Imprint: GRIN Verlag Language: English
Author: Ilhan Yuece
ISBN: 9783656294931
Publisher: GRIN Verlag
Publication: October 22, 2012
Imprint: GRIN Verlag
Language: English

Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, Prifysgol Cymru University of Wales, course: Strategic Management, language: English, abstract: This paper deals with the strategic analysis of the Turkish company Zorlu Energy and the derivation of alternative strategies and the selection of the final strategy derived amongst all strategies to compare the current strategy of the company. In the paper, an overview of the Zorlu Energy is given and to understand the current situation, a SWOT Analysis is done followed by an environmental scan, using the PESTEL and Porter's Five Forces Analyses. After that TOWS Analysis is done for the generation of SO, TO, WO and TW strategies. All the strategies are tested from suitability, acceptability and feasibility point of view. Finally, the selected strategy and the reasons for the selection of it are explained and compared to current strategy of the company and also the organizational structure of Zorlu Energy is examined for the implementation of the proposed strategy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, Prifysgol Cymru University of Wales, course: Strategic Management, language: English, abstract: This paper deals with the strategic analysis of the Turkish company Zorlu Energy and the derivation of alternative strategies and the selection of the final strategy derived amongst all strategies to compare the current strategy of the company. In the paper, an overview of the Zorlu Energy is given and to understand the current situation, a SWOT Analysis is done followed by an environmental scan, using the PESTEL and Porter's Five Forces Analyses. After that TOWS Analysis is done for the generation of SO, TO, WO and TW strategies. All the strategies are tested from suitability, acceptability and feasibility point of view. Finally, the selected strategy and the reasons for the selection of it are explained and compared to current strategy of the company and also the organizational structure of Zorlu Energy is examined for the implementation of the proposed strategy.

More books from GRIN Verlag

Cover of the book Der Einsatz von Neuen Medien in der Faust-Inszenierung von Sebastian Baumgarten by Ilhan Yuece
Cover of the book Ian McEwan's Short Story 'First Love, Last Rites' as a Story of Initiation and Adolescence by Ilhan Yuece
Cover of the book Schule als Dienstleistungsunternehmen? by Ilhan Yuece
Cover of the book Wesentliche Instrumente der Personalentwicklung by Ilhan Yuece
Cover of the book Watzlawicks Axiome im Spannungsfeld interkultureller Kommunikation by Ilhan Yuece
Cover of the book Erstellen einer schriftlichen Hausarbeit by Ilhan Yuece
Cover of the book Einsatz von Fördersystemen in Lager und Kommissionierung by Ilhan Yuece
Cover of the book Zwischen Bahnhof Alexanderplatz und Ostufer der Spree by Ilhan Yuece
Cover of the book Militärkultur in Bundeswehr und Nationaler Volksarmee by Ilhan Yuece
Cover of the book Über Marcel Duchamps 'Tu´m' by Ilhan Yuece
Cover of the book Grundlagen ganzheitlicher Gesundheits- und Pflegemodelle. Exemplarische Pflegesituation anhand eines Pflegemodells by Ilhan Yuece
Cover of the book Wissenschaftliche Absicherungen von Klimaszenarien in Medien by Ilhan Yuece
Cover of the book Erwachsenenbildnerische Maßnahmen zum Thema 'Computerspiele' für die Zielgruppe Eltern by Ilhan Yuece
Cover of the book Interkulturelle und antirassistische Erziehung by Ilhan Yuece
Cover of the book Der Historikerstreit um die Annexionsfrage Elsass-Lothringens in den 1960er Jahren by Ilhan Yuece
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy