Strategic Sport Marketing Plan for Australian Institute of Sport

Business & Finance, Marketing & Sales
Cover of the book Strategic Sport Marketing Plan for Australian Institute of Sport by Richard James, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Richard James ISBN: 9783656595038
Publisher: GRIN Verlag Publication: February 14, 2014
Imprint: GRIN Verlag Language: English
Author: Richard James
ISBN: 9783656595038
Publisher: GRIN Verlag
Publication: February 14, 2014
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Illinois at Chicago, language: English, abstract: The business sector has always realized the importance of developing a strategic marketing plan. Similarly, the sports sector has also recognized the need to establish a marketing plan to ensure high-quality performance and success. Many researchers in the field of sports argue that sports will not survive without a strategic marketing plan. The reason for this is the increased competition inherent in the entertainment industry. The A.I.S, as Australia's main national sports institute, is not exempted from implementing a marketing plan. A.I.S was founded with the aim of improving the sports industry in Australia. Since its inception, the institute has served successfully the nation's sports industry. However, as the world is constantly developing more innovative programs, A.I.S faces many challenges and competition from other sports institutes that provide high quality and entertaining sports. To remain competitive in this sector, a marketing plan is crucial. The strategic marketing plan examines the current state of the institute and analyses in detail its strengths, weaknesses, opportunities and threats accordingly. The analysis also seeks to develop a marketing strategy for A.I.S that will help the institute improve by the year 2022. This involves examining the products, prices, promotion and place, commonly referred to as 4ps in business terms. Analysis of the 4ps helps greatly in implementation of action approaches aimed at improving the entire institute. Therefore, AIS needs to take some action plans to effectively sort its problems and continue to be in the lead.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Illinois at Chicago, language: English, abstract: The business sector has always realized the importance of developing a strategic marketing plan. Similarly, the sports sector has also recognized the need to establish a marketing plan to ensure high-quality performance and success. Many researchers in the field of sports argue that sports will not survive without a strategic marketing plan. The reason for this is the increased competition inherent in the entertainment industry. The A.I.S, as Australia's main national sports institute, is not exempted from implementing a marketing plan. A.I.S was founded with the aim of improving the sports industry in Australia. Since its inception, the institute has served successfully the nation's sports industry. However, as the world is constantly developing more innovative programs, A.I.S faces many challenges and competition from other sports institutes that provide high quality and entertaining sports. To remain competitive in this sector, a marketing plan is crucial. The strategic marketing plan examines the current state of the institute and analyses in detail its strengths, weaknesses, opportunities and threats accordingly. The analysis also seeks to develop a marketing strategy for A.I.S that will help the institute improve by the year 2022. This involves examining the products, prices, promotion and place, commonly referred to as 4ps in business terms. Analysis of the 4ps helps greatly in implementation of action approaches aimed at improving the entire institute. Therefore, AIS needs to take some action plans to effectively sort its problems and continue to be in the lead.

More books from GRIN Verlag

Cover of the book Bundes- und Unionstreue und der Grundsatz der loyalen Zusammenarbeit by Richard James
Cover of the book Notre-Dame in Chartres: Zur Funktion der Propheten-Evangelisten-Darstellungen in den Glasmalereien des Südquerhauses by Richard James
Cover of the book Geopolitics in the Taiwan Strait by Richard James
Cover of the book Ein bilinguales Unterrichtsprojekt für Kunst auf Englisch zum Thema 'Autumn/Fall' für das 3./4. Grundschuljahr by Richard James
Cover of the book Von den Codes zur Informationsgesellschaft. Der Mensch und seine Macht im Zeitalter der Massenmedien by Richard James
Cover of the book Unterrichtsvorführung zum Gedicht 'Der Wind' von Guggenmos by Richard James
Cover of the book Kurzer biographischer Abriss des Künstlers Chuck Close by Richard James
Cover of the book Franchiserecht - eine Vertragsvariante der Zukunft by Richard James
Cover of the book William Blake's 'London' - An interpretation by Richard James
Cover of the book Lesson plan 'New York' (English as second language) by Richard James
Cover of the book Kostenorientierte Entscheidung zwischen Eigen- und Fremdlagerung am Beispiel der Isobär AG by Richard James
Cover of the book Reproduktionsmechanismen des Kapitalismus by Richard James
Cover of the book Third Millennium Transcultural Management And Leadership - Volume I by Richard James
Cover of the book Der medienspezifische Bildbegriff am Beispiel des Videos: 'Merce by Merce by Paik' von Nam June Paik by Richard James
Cover of the book Bilingualismus, Migration und Schulbildung: Die Schwellenhypothese, neue Erkenntnisse und Zusammenhänge mit verwandten linguistischen Disziplinen by Richard James
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy