Consumer Behaviour category: 842 books
by John F. Tomer
Language: English
Release Date: September 29, 2017
Language: English
Release Date: September 29, 2017
Leading researcher John F. Tomer presents an invigorating and concise introduction to behavioral economics that offers essential behavioral theories, perspectives, trends and developments within this ever-evolving discipline.
by Brian Burns, Tom Snyder
Language: English
Release Date: November 18, 2009
Language: English
Release Date: November 18, 2009
Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .
Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question:...
Your Best Health Care Now
Get Doctor Discounts, Save With Better Health Insurance, Find Affordable Prescriptions
Language: English
Release Date: September 20, 2016
Inspired by his viral New York Times article, prize-winning investigative journalist Frank Lalli details how he mastered the ins and outs of health care—and how you, too, can get the best care for your money.
Frank Lalli, the former editor of Money and George magazines, has devoted his career...
A Taste of Irrationality
Sample chapters from Predictably Irrational and Upside of Irrationality
Language: English
Release Date: July 28, 2010
Sample chapters from Predictably Irrational and Upside of Irrationality.
Predictably Irrational
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five...
Pink Ribbons, Inc.
Breast Cancer and the Politics of Philanthropy
Language: English
Release Date: May 19, 2008
“Samantha King explains how, beyond being an all-too-frequent and still-too-lethal disease for many women, breast cancer is a corporate dream come true.” —Herizons
“Fascinating. King’s deft and thoughtful interpretation of the pink ribbon phenomenon is an important wake-up...
ICONIC
How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction
Language: English
Release Date: October 9, 2018
Named by Forbes Inc. as one of the Top Ten business books of 2018.
Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate...
Safe and Secure
10 Essential Steps for Seniors to Protect Against Financial Abuse
Language: English
Release Date: January 22, 2019
Thieves and scammers are on the prowl for easy targets who have significant exposed assets—and if you're a senior citizen who saved for retirement, you may be the perfect mark.
Fran Tarkenton, the NFL Hall of Fame quarterback who became a succesful entrepreneur, has partnered with certified...
by Gerardo Mendoza Peña
Language: Spanish
Release Date: March 1, 2019
Language: Spanish
Release Date: March 1, 2019
¿Quieres llegar a convertirte en el mejor de los vendedores? ¿Quieres conquistar el éxito venta por venta? Gerardo Mendoza, experto y líder en ventas, comparte contigo esta guía invaluable. Una investigación sólidamente sustentada en entrevistas a los negociadores de las organizaciones más...
by James R.C. Smith
Language: English
Release Date: November 6, 2013
Language: English
Release Date: November 6, 2013
James R.C. Smith, an established Social Media Manager gives a quick run-down on how to use Social Media for business, as well as how to deal with Social Networking to find a job, talk to your audience and to make the most of your online presence.
Section titles include:
Coming To Terms...
El genio que llevamos dentro
Innovación como nadie te enseñó
Language: Spanish
Release Date: May 1, 2018
¿Qué es innovar? ¿Hace falta creatividad, ambición, conocimientos, improvisación? ¿Cuánto de la circuitería cerebral se pone en marcha en la innovación? ¿Es crear algo que no existe o mejorar lo que ya está? ¿Cómo juegan las necesidades de los clientes en la innovación? En este libro,...
by Ant Hive Media
Language: English
Release Date: February 28, 2016
Language: English
Release Date: February 28, 2016
This is a Summary of the original book, Influence: The Psychology of Persuasion by Robert Cialdini.The book is an authoritative work on the art of persuasion. It discusses the mental attitudes that make you say “yes,” and, more importantly, explains how to use these . The author walks you...
High Wire
The Precarious Financial Lives of American Families
Language: English
Release Date: June 9, 2009
Peter Gosselin predicted in High Wire that the American worker would take on an exceedingly high level of risk in the American economy, and would be ever more exposed to the volatility of the market. Today, Gosselin's worst fears have been realized. American families are walking a high wire in which...
Butterfly Economics
A New General Theory of Social and Economic Behavior
Language: English
Release Date: May 23, 2012
Why did VHS, an inferior video recording technology, succeed in the marketplace, driving the superior Betamax out of business? Why do big-budget, acclaimed movies sometimes flop at the box office, while low-budget, idiosyncratic films become huge hits? The answers to these questions, says Paul Omerod,...
Summary and Analysis of Contagious: Why Things Catch On
Based on the Book by Jonah Berger
Language: English
Release Date: March 21, 2017
So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book.
Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.
This short...